Content Marketing Strategies: Get More Leads And Clients

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Creating ContentRemember article marketing? Ten years ago, writing a few articles and spreading them far and wide could do wonders for SEO and increasing your business. But  content marketing strategies have changed.

That doesn’t mean articles are dead. Far from it! They have changed names, though. Now, people call them “content.” And the distribution channels have changed too.

Article directories, the few that are still around, are a shadow of their former selves. This is true especially when it comes to generating traffic – and to showing up in Google search results. But you do find plenty of articles, or pieces of content, in LinkedIn where they do a lot of nice things for their authors.

New options for content marketing strategies

And that’s not all. There are other new options, the biggest among them being Medium.com. Medium has great visibility in the search engines, and it has millions of regular readers!

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The Power Of Marketing Writing

The Power of Marketing WritingIs your website getting the results you’re hoping for? How many visitors stick around, and how many of those who do are taking action? Consider to use the power of marketing writing for better results!

You hope they’d opt in to your list, or, even better, buy something. Instead, many say “Ho-hum” and trundle off, never to be seen again.

What to do?

Upgrade the writing on your website. Or set up special sales pages with powerful marketing writing – also known as copywriting.

How I discovered the power of marketing writing

More than 12 years ago, I was a linguistics professor in an English Department and the resident grammar guru. And then… I discovered internet marketing.

What first got my attention was this: I discovered that when I read certain sales letters, I couldn’t get my credit card out of my wallet fast enough to buy whatever they were selling.

What the…? I thought. What just happened?

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Establish Yourself As An Expert

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establish yourself as an expertHow do you establish yourself as an expert? You could do that very quickly by “simply” publishing a book or a white paper.

Before you stop reading, let me modify the last part… The book doesn’t have to be a HUGE book, and it doesn’t have to be a bound hardcover published by one of the major publishing houses.

It can be a bookLET, and it can be distributed as a PDF. Still, you’ll find it helpful to have some hard copies available as well. Your local printer (or Amazon.com) can help you with that.

Establish yourself as an expert – Where to start?

So where do you start, and why is publishing a book(let) so helpful when it comes to establishing yourself as an expert?

Just think about what impresses YOU when you meet someone. How about if a potential business partner hands you a booklet in lieu of a business card? Then again, maybe it’s in addition to a business card.

You know what happens to business cards. They go into a big stack somewhere in your office, often never to be looked at again.

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Facebook Marketing Strategies For 2021 To Grow Your Business

Facebook Marketing Strategies for 2018Do you have a Facebook Business Page? You may have noticed that your posts have less and less “reach.” And you’re wondering about finding the best Facebook Marketing Strategies for 2021.

It seems to get more and more challenging to reach your audience. So  you’re wondering if Facebook is still a good place to get in front of your business’s potential customers.

What are the best Facebook Marketing Strategies for 2021

The key to using Facebook correctly in 2021 is understanding

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White Papers Grow Your Business

white papers grow your businessHave you used White Papers To Grow Your Business? If not, why not? Maybe they seem to be intimidating or too much work? But if you take a closer look, you’ll see quickly how White Papers Grow Your Business!

And Richmond Web Marketing is now offering the services of a White Paper Copywriter for current and new clients!

But before we get into the details of that service, I’d like to answer a question that you may have: What is a White Paper?

A White Paper is a very special report that shows off your expertise and answers a burning question (or sometimes several) your potential customers have. But not just any old question! You’ll focus on questions that you can solve for your customers.

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